Translating the Brand: Taking Your Business Overseas

Ritz Carlton Dubai. Image © Gensler

It is an exciting time for the hospitality industry in Europe, the Middle East, and Asia. As global brands enter the market, they face a high level of sophistication, rising guest expectations and growing competition. That means that even brands with strong global reputations must provide something new and different. As a result, brands are reinventing themselves to create truly remarkable and memorable experiences in an environment that is already ahead of the curve, thus setting the pace for the global hospitality sector.

Jose Sirera discusses what it’s like to design hotels in this environment. Video © Gensler

This trend toward enhanced guest experience and expressing brands in new ways also brings to mind a series of interesting questions: How do you maintain strong brand standards when you are constantly seeking to innovate? And within that context, how do you ensure that global/local cultures and customers' unique desires and aspirations are acknowledged? And as brands try to develop something new, different, and groundbreaking – and personal – for their guests, exactly how far can a brand stretch? It’s a tough question, and one that each brand needs to answer itself, based on their unique customer base and company goals.

Over the next few weeks on this blog, we’ll examine a number of properties that are doing things right, including the Ritz-Carlton Dubai, Rosewood in Riyadh, the Abu Dhabi Marriott, Four Seasons Kuwait, and the Indigo in Riyadh. These hotels are daring to do exciting things for their guests, successfully raising the bar and enriching their brands and the hotel industry as a whole.

José Sirera is Global Leader of Gensler’s Firmwide Hospitality Practice. With more than 18 years at Gensler, José has been responsible for numerous high profile and complex projects, leveraging design to help clients achieve their strategic goals. As Studio Director of the London office, José leads a diverse group of specialists fostering design excellence from project inception to completion. His in-depth understanding of design and its role within the building process successfully deliver innovative solutions that align with client’s goals and aspirations. Contact him at jose_sirera@gensler.com.

Comments

[Michael]

Expanding the business overseas is a very tough decision. For this you need to have huge planning and also a huge investment. You have to be sure that your investment results in profit. Hotel business is the perfect business to be expanded worldwide especially in gulf countries. Those countries have huge business empire and hence there are lots of chances of growing business. Millions of people move to Arabian countries for more income, as they do not have tax policy, so it is easy for any person to earn more money.

[Marval]

Business have been a back bone for the economy of US, given the way they promote there business is an example for the world. The world should learn from them. Hope the world power will look at the current market scenario and the way they are surviving.

[http://awriter.org/bestessaytipscom/]

Very nice and helpful information has been given in this article.
<a href="http://awriter.org/911essaywritingcom/">awriter.org</a>

[wilysusanto]

its so interesting , i really like it

<a href="https://sites.google.com/site/agencasino123/" target="_blank"><b>agen casino online terpercaya</b></a>

thankyou for sharing :)

[the k park hà đông]

Kuch Kuch Locha Hai Movie Download HD 720p Online : kuch kuch locha hai movie download Sunny is playing a Bollywood on-screen character called Shanaya in the film and the Marilyn Monroe look is only one of numerous searches
http://www.ecolakeview.org/
http://www.eurowindow-riverparks.com.vn/

[El Classico Live Stream 2017]

http://internationalchampionscuplive.us/watch-barcelona-vs-real-madrid-live-streaming/


This is very nice blog and informative. I have searched many sites but was not able to get information same as your site. I really like the ideas and very interesting to read so much and Please Update and i would love to read more from your site

Thanks

[El Classico Live Stream 2017]

http://internationalchampionscuplive.us/watch-barcelona-vs-real-madrid-live-streaming/


This is very nice blog and informative. I have searched many sites but was not able to get information same as your site. I really like the ideas and very interesting to read so much and Please Update and i would love to read more from your site

Thanks

[http://www.thecoastal-hill.com/]

Expanding the business overseas is a very tough decision.
http://www.moncentral-langha.com/
http://www.vinpearls-namhoian.com/
http://www.vinpearl-dalat.com.vn/
http://www.flcluxcity-quynhon.com/
http://www.startuptowers.net/