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Entries in Brand Design (29)

Monday
Feb262018

But First, Let Me Take a Selfie: Designing Sharable Moments

Environmental graphics at LinkedIn’s Silicon Valley headquarters are not just adding to the visuals within the space, they are positively cultivating an employee experience. Photo by Jasper Sanidad Photography.

Selfies. Photo-ops. Instagram walls. We’ve all heard of these moments and have been on the lookout for opportunities in our everyday experiences. As our lives become more digitally connected with social media apps such as Instagram, Snapchat, and Facebook, there is not a moment we spend uninterrupted by the desire to post something unique or exciting. This leads to an ever-growing demand for photo opportunities to share. The concept of “selfie walls” has been around for years, but with their growing popularity they have begun to evolve and take on a life of their own.

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Thursday
Jul202017

The Set List: Gamification

Photo by Luke Porter, Unsplash.

The growth in gaming culture has created consumers who are willing to play for rewards. From jewellers developing ring stacking apps to brands substituting typical marketing email chains for virtual treasure hunts consumers can use to discover discounts, gamification is allowing brands to rack up the hours of engagement they get from consumers. And who says games are only for kids? On average, 43 percent of mobile gamers across 10 markets are parents, according to a Facebook IQ study.

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Wednesday
Jul122017

The Set List: JOMO

Image: Jerry Kiesewetter.

In an ever-evolving digital era, JOMO is on the rise. Unlike FOMO (fear of missing out), those with JOMO (the joy of missing out) share a common belief that there is still something worthwhile and tangible in the physical world.

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Monday
Dec192016

The Set List: Brand Nostalgia

Kodak's new logo, designed by Work Order, is a perfect example of how brands are using nostalgia for the recent past to forge powerful connections with consumers. Image © Eastman Kodak Company

Editor’s note: this blog is the fifth in a series discussing trends and insights into the world around us.

Think back to your childhood and to all the things you ate, drank, and played with. Think Action Man, Twister, Cola Bottles, The Chopper, or the Mini—a collection of memories that sits within your emotional psyche. Even at our most tender ages, we are exposed to the power of brands, and we subconsciously form a connection to them without any awareness of what’s taking place. Back in the 70’s and 80’s, brands solely relied on advertising to garner exposure and to instill a desire, on the part of consumers, to be involved with their products or services. So it’s fair to say that brands have always played a key role early in our childhood and helped shape the memories we made of those indelible early years.

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Saturday
Dec032016

What Is Your Brand Saying? 

Jonathan Adler NYC

These days, digital elements and social media touch points in brick & mortar retail environments are as essential as the interior finishes, and should be just as fully integrated. There’s no such thing as offline anymore, and shopping has become a bit of information overload, but it raises another issue for retailers—many seem to be a step behind on the actual digital content and messages they deliver. With digital’s constantly moving imagery providing a platform for multiple messages to be broadcast over a single spot, it becomes a rather tall order to maintain the content and keep it fresh. This is often more than some brands can afford in their operations budgets, especially after they’ve just spent large sums for the hardware and software in the first place.

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