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Entries in Millennials (3)

Thursday
Aug042016

The Airbnb Effect: The Sharing Economy’s Impact on Hospitality

Photos by Ryan Gobuty.

Much has been written about the growth of peer-to-peer platforms and the impact of the sharing economy on the hospitality industry—the so-called ‘Airbnb effect.’ In an era when travelers expect high design at lower cost, how can hotels compete?

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Friday
Jul012016

The Dot-Com Generation: How Millennials Are Influencing Hospitality

Westin Hotel and Transit Center at Denver International Airport. Image © Gensler.

Gen Y. Digital natives. The dot-com generation. Every conference that I've attended in the last year has had a panel discussion on the impact of Millennials on the hospitality industry.

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Thursday
May142015

Attracting Gen Z

Is this how you attract Gen Z? Images © Curator, LeLabo, Sosh, Twitch, and Old Spice

How can retailers reach young consumers, from millennials to Gen Z? From user-generated content to avatars, viral videos, gaming, embedded code and “unboxing,” rapid development in technology and changes in consumer needs are leading brands to seek unconventional methods of reaching their target audience.

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