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Entries in Retail Centers (19)

Friday
Jul212017

The “New Hybrid” Experience: Beyond the Mall

The Hub on Causeway. Image © Gensler

The convergence of the physical and digital worlds has revolutionized our lives and has reshaped how we live, work, play and shop. Various elements of our lives are now better integrated, and shopping is no longer a standalone activity. Consumers expect more from retailers and brands than ever before. As landlords, developers and designers think about the future, we need to start thinking differently. It is not enough to simply evolve the concept of the shopping center. There is a distinct need to make a fundamental and transformational shift to a “New Hybrid” experience.

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Wednesday
Jun072017

More Than a Mall: A Collection of Experiences

Eastridge Center 2017 – A Pacific Retail Property.

Nestled in the heart of San Jose, California, Eastridge is one of Silicon Valley’s largest shopping destinations, with nearly 1.4 million square feet of retail space. Like many American malls, Eastridge needed an upgrade that would reflect its locale, connect with customers in new ways, and transform the 45-year-old enclosed shopping center into an immersive lifestyle destination.

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Tuesday
May162017

Visualizing a New Life for the Retail Center: Transforming Assets with Virtual Reality 

The Galleria at White Plains. Image © Gensler

The retail center is a fascinating typology because it is metabolic and constantly changing. Many buildings look their best on opening day and then age and decay until demolition or renovation. The retail center is different in that it reinvents itself with each new merchant’s arrival. It’s a collage of brands, aesthetics and personalities relating together to create one destination.

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Tuesday
May162017

Mapping Presence in Virtual Reality Environments 

Image © Nick Merrick/Hedrich Blessing.

Many industries rely heavily on data to inform business and design decisions. E-commerce sites track shoppers online. Brick and mortar stores use surveillance cameras to monitor shopper activity. Post-occupancy surveys measure comfort and satisfaction in built projects, from professional services firms to corporate campuses.

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Friday
Sep302016

More Than a Transaction: Reaching Consumers Through Meaningful Experiences

Cadillac House. Photo: Eric Laignel.

The need for speed? I get it. We’re so busy with today’s pace of modern life that we typically look for the easiest solutions. With shopping, there’s more opportunity and acceptance for us to buy online and make our lives easier. But there is an inherent drawback to speed and convenience – a lack of the personal experience. Sure, flying over the Rocky Mountains at 500 miles per hour is efficient, but it’s not a great way to experience the beauty of a golden aspen grove, or the tingling sensation from dipping your toes into an ice-cold stream.

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