Gensler and The Hive Debut Pioneering Spatial Augmented Reality Experience

The immersive new smart space brings physical content to life using augmented reality and natural user interfaces. Image © Gensler

A chance conversation with multi display expert Yahav Ran served as the catalyst for a pioneering collaboration between Gensler and leading interactive agency The Hive.

After only three months of development, including improvements to the space, original code writing, and content development, Gensler’s Los Angeles lobby houses a first-of-its-kind augmented reality experience.

Known as The Hive / Gensler Multi Surface Experience, the installation is designed to engage and inform. This experimental project created by Gensler and The Hive demonstrates the impact of seamless integration between physical space and digital experience.

Watch the results here.

Hive/Gensler Multi Surface Experience from Gensler LA on Vimeo.

Alan Robles is an experience designer with the Retail Studio at Gensler where he works across all practice areas to support in the design and development of projects to increase the value of the in-person experience. Contact him at alan_robles@gensler.com.

Comments

[doug wittnebel]

ok, you sure have me entranced with this one, and ready to find out more info

[Lisa Rice]

I've pinned this to my Interesting Stories board on @Pinterest - http://pinterest.com/lisaricevoice/. The next time I hear someone complain about math or art, I'll press play. Perseverance is a beautiful thing.

[Anjali Singh]

Worldwide TV and print ad spending is approx. $600B, but with little or no feedback to manufacturers on their advertising spending (ROI). Why big brands like Nike and Coca-Cola are diverting billions of dollar spending from traditional advertising media to digital and social media? These companies realized that they spend huge sum of money in media marketing every year without a clear customer feedback or target consumer. Is there a technology that can add interactivity to the traditional media, TV, print etc.<b><a href= http://copperpix.com Title="Augmented Reality">Augmented Reality</a></b>
Mobile Marketing bridges the gap between traditional media marketing and Digital Marketing.

[painter and decorator stoke on trent]

great post, thanks for sharing - http://www.andyankers.co.uk/

[online proxy]

This topic is something that I have been looking into for a while now and your insight is exceptional. Thanks for sharing this information.

[red leather jackets for mens]

This topic is something that I have been looking into for a while now and your insight is exceptional. Thanks for sharing this information.

[Download Free Crack Software]

This is one of the impressive and interesting article which people would like to share and I really enjoyed the post you have shared here. Thank you so much for posting it.

[Tyvek Wristbands For Visitors]

Awesome post and I am so glad that I have found it. I will definitely bookmark this page and come here again in the future. Kind regards!

[Serial Key Crack]

I read this article and would like to know more about it. Can you please share some more content about it. Thanks for posting this one.

[ddlforall.blogspot.com]

I read this impressive posting it has many valuable things which have never been shared before.

[High School Diploma Online]

Good post keep it up.

[Packers]

Packers and Movers Amritsar @ http://www.expert5th.in/packers-and-movers-amritsar/
Packers and Movers Jalandhar @ http://www.expert5th.in/packers-and-movers-jalandhar/

[fidelity home warranty]

Thanks for making such a cool post which is really very well written.will be referring a lot of friends about this.Keep blogging.

[fidelity home warranty]

Thank you, I've been seeking for info about this subject matter for ages http://americanresidentialwarranty.com/ and yours is the best I have discovered so far.

[ladybugs for sale]

Thanks for making such a cool post which is really very well written.will be referring a lot of friends about this.Keep blogging.
www.gardenwarriors.net/biological-solutions/garden-ladybugs.html

[mini truck parts]

You have a very inspiring way of exploring and sharing your thoughts. It is very uncommon nowadays, lots of sites and blogs having copy pasted or rewritten info. But here, no doubt, info is original and very well structured. Keep it up.
http://www.minitruckusa.com/

[ladybugs for sale]

Thanks for making such a cool post which is really very well written.will be referring a lot of friends about this.Keep blogging.
http://www.gardenwarriors.net/biological-solutions/garden-ladybugs.html

[cold sore stages]

That is a really good tip particularly to those new to the blogosphere. Short but very accurate information_ Thank you for sharing this one. A must read post!

[labtronixedinc]

It is additionally a really sensible post that I actually enjoyed reading. it's not every day that I actually have the chance to examine one thing like this.
<a href="http://www.labtronixedinc.com/multi-chamber-water-bath.html">Heating Cooling Water Bath</a> ,<a href="http://www.labtronixedinc.com/multi-chamber-water-bath.html">Multi Chamber Water Bath</a>

[how do I buy diazepam online]

This is a terrific article, and I would like more information if you have any. I am fascinated with this topic and your post has been one of the best I have read.

[harish]

Thanks for sharing a great article, i like this valuable packers and movers blog content. - http://www.packersandmoversmarathahalli.co.in

[home warranty america]

You have a very inspiring way of exploring and sharing your thoughts. It is very uncommon nowadays, lots of sites and blogs having copy pasted or rewritten info. But here, no doubt, info is original and very well structured. Keep it up.
http://americanresidentialwarranty.com/home-warranty/

[google]

This is a terrific article, and I would like more information if you have any. I am fascinated with this topic and your post has been one of the best I have read.

[Anger Management]

This is certainly this newbie i actually click here. Truly, this article is really one of the very best in the history of articles.
http://angermanagement.ca/

[Air Conditioning Repair Miami]

Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future