What Color is the Dress: Or (The Importance of Lighting in Retail Environments)

The difference between poor lighting (left) and good lighting (right) in a retail environment cannot be overstated. Image © Tumblr and Ryan Gobuty

The Internet is literally blowing up with a question posed on Tumblr over the color of a dress. A photo posted to the site shows a striped dress taken with a cellphone that can, depending on your eye sensitivity or screen brightness, appear either white and gold or black and blue. Besides driving untold numbers of people nuts trying to figure out what color the dress really is, it now has developed its own hashtag battle: #whiteandgold versus #blackandblue. You know things are serious when they elicit a hashtag battle.

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