Is There a Future in Retail Banking? Part II
BankUnited defines itself as a Network Bank by creating a cohesive multifunctional environment that integrates meeting and event space with traditional banking functions. Photo © Christopher Payne.
The bank should be about human interactions, not transactions. When talking about shopping and brand loyalty, Gen Z is looking for real, authentic experiences… and these can’t happen online without forging relationships. With the greatest intergenerational transition of wealth in U.S. history anticipated, your bank brand needs to focus on connecting with these young generations. And it better respond quickly if you want to be on the forefront consumers’ minds.