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Entries in brand strategy (6)

Thursday
Jul202017

The Set List: Gamification

Photo by Luke Porter, Unsplash.

The growth in gaming culture has created consumers who are willing to play for rewards. From jewellers developing ring stacking apps to brands substituting typical marketing email chains for virtual treasure hunts consumers can use to discover discounts, gamification is allowing brands to rack up the hours of engagement they get from consumers. And who says games are only for kids? On average, 43 percent of mobile gamers across 10 markets are parents, according to a Facebook IQ study.

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Wednesday
Jul122017

The Set List: JOMO

Image: Jerry Kiesewetter.

In an ever-evolving digital era, JOMO is on the rise. Unlike FOMO (fear of missing out), those with JOMO (the joy of missing out) share a common belief that there is still something worthwhile and tangible in the physical world.

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Wednesday
Jun282017

The Set List: FOMO

Image: Jo Jo, Unsplash

First there was FOLO, MOMO, JOJI and YOLO, and now there’s FOMO! We've all heard about this tongue twister trend, but what is it?

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Wednesday
Jun212017

The Set List: RePatriotism 

Image: Flickr user Mike Mozart

Following the U.S. Election and the U.K.’s vote to withdraw from the EU (aka Brexit), there’s a new era of distrust propelling people together towards ideas of community, activism and being part of a collective—a move toward taking a stand against segregational decisions in the world of politics.

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Monday
Dec192016

The Set List: Brand Nostalgia

Kodak's new logo, designed by Work Order, is a perfect example of how brands are using nostalgia for the recent past to forge powerful connections with consumers. Image © Eastman Kodak Company

Editor’s note: this blog is the fifth in a series discussing trends and insights into the world around us.

Think back to your childhood and to all the things you ate, drank, and played with. Think Action Man, Twister, Cola Bottles, The Chopper, or the Mini—a collection of memories that sits within your emotional psyche. Even at our most tender ages, we are exposed to the power of brands, and we subconsciously form a connection to them without any awareness of what’s taking place. Back in the 70’s and 80’s, brands solely relied on advertising to garner exposure and to instill a desire, on the part of consumers, to be involved with their products or services. So it’s fair to say that brands have always played a key role early in our childhood and helped shape the memories we made of those indelible early years.

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