The Set List: The Age of Empathy
Photo by Andrew Robles on Unsplash.
Anticipating what people need (especially when they don’t know) is critical to innovation. In the business world, the focus on emotional intelligence as a new critical asset in understanding the unfamiliar brings empathy to the forefront of key skills to cultivate. The power of empathy allows us to perceive our emotional impact on others, as well as imagine their perspective. With increasing cultural uncertainty, diverse identities and globalised populations, having an empathetic understanding of your target audience is key for brands looking to be more effective and authentic. As our economy shifts to serving our psychological and emotional needs more, brands are adopting truly customer-centric mindsets to allow them to fully connect with their consumer.