Do Non Profits Equal Brand Loyalty for Retailers?
Image ©Vogue/Evan Sung
When I read an article from Vogue about Nordstrom opening a charitable NYC concept shop, it got me thinking about the future of cause marketing. In case you’re not familiar, cause marketing is basically a type of marketing involving the cooperative efforts of a for profit business and a nonprofit organization for mutual benefit. There are a tremendous amount of cause marketing initiatives in the world today with some of the most notable being Product (Red), TOM’s shoes, and Yoplait's "Save Lids to Save Lives."