A New Paradigm for Sports Venues: The Fan Experience
Photo via Flickr user clydeorama
If you asked any fan of any sports team to name a favorite, they’d each tell you that their team is the best. Meanwhile teams would tell you that they have the greatest fans. And they’d both be telling the truth. In their hearts, they both believe this—the connection between sports teams and fans is that deep. So, if you’re the owner or operator of a sports venue, and you want to create the type of home field advantage that maximizes fan engagement and sponsorship ROI, and that builds a sense of community, then the first of four strategies we’ve proposed (as Ron Turner previewed last week) is to take the time to get to know the fans who buy your tickets, fill your seats, and cheer (loudly!) for your team.