Stores Must Learn to Think Like Facebook

Cadillac House. Image © Gensler

Constant connectivity means people’s attentions are constantly divided, and the erosion of work-life balance has made free time more valuable than ever. As a result, people have divided their shopping habits into the “needs” and the “wants.” We source our needs online, saving our valuable free time for the wants. More often than not, the wants are experiences and not things.

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Cadillac House combines design, art and fashion in a celebration of NYC’s creative culture

The Gensler designed Cadillac House opens this week, and this recent CoolHunting article interviews Gensler’s John Bricker about the project and gives a peek into the concept and the team’s creative process.

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Deep Engagement: Seamless, Immersive and Interactive Experiences

Image @ Flickr user Thomas Wensing

If a day goes by when I don’t talk to a client about how to make interactions with their brand seamless, immersive or interactive, it’s been a pretty weird day. No one wants to just talk about themselves anymore. We want to find ways to really connect with people deeply over time and to have living brand moments every day. These ideas are at the heart of forming lasting brand-people relationships, but I find that as much as the words are used, they’re also pretty abused. Why?

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Would You Like Fries with That?

Byron burgers uses a variety of bespoke graphics and interiors.

My favourite thing about London is the variety of food you can find within the city. Long gone are the popular days of the almighty Golden Arches. Instead a new food trend has hit the streets. Much like there’s a Starbucks on every corner, there are now artisan burger joints peppered throughout the capital. Our favorite fast food has graduated to a higher level of prestige and the results are mouth-watering!

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Attracting Gen Z

Is this how you attract Gen Z? Images © Curator, LeLabo, Sosh, Twitch, and Old Spice

How can retailers reach young consumers, from millennials to Gen Z? From user-generated content to avatars, viral videos, gaming, embedded code and “unboxing,” rapid development in technology and changes in consumer needs are leading brands to seek unconventional methods of reaching their target audience.

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