The Set List: Rapid Retail When time-strapped consumers want something, they want it straight away.
[©Tobias Zils] Whether in store of online how are retailers trying to keep up with the demands of their impatient customers.
Many aspects of retailing are getting faster. Not only the speed to market of a new product (fast fashion, for example); or online fulfilment (such as experimentation with drone delivery), but also in the way we’re interacting with and experiencing the physical retail experience. As one of the earlier blogs in our series has identified, our busy lives are fostering the growth of concepts based on speed and convenience in a search for Instant Gratification.