More Than a Transaction: Reaching Consumers Through Meaningful Experiences

Cadillac House. Photo: Eric Laignel.

The need for speed? I get it. We’re so busy with today’s pace of modern life that we typically look for the easiest solutions. With shopping, there’s more opportunity and acceptance for us to buy online and make our lives easier. But there is an inherent drawback to speed and convenience – a lack of the personal experience. Sure, flying over the Rocky Mountains at 500 miles per hour is efficient, but it’s not a great way to experience the beauty of a golden aspen grove, or the tingling sensation from dipping your toes into an ice-cold stream.

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Sharing Experiences on a Global Scale

Image courtesy of Nicolas Salto

As Brazil hosts the 2016 Olympic Games this month and the spotlight is on the country’s economic and cultural landscape, people across the globe are wondering: what’s next for Brazil?

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A Look Inside the New Primark King of Prussia Megastore, From The Perspective of a 16-year Old

Image © Kathleen Jordan

The Irish have landed in Pennsylvania. Today Primark opened its second store in the U.S. at the King of Prussia mall. The design team was invited to share in the private opening event prior to the grand opening. Breege O'Donoghue, Group Director Business Development & New Markets, made opening remarks, inaugurating the 103rd store of the 46-year old chain. The Irish Ambassador to the US, Anne Anderson, was on hand to fete the new store and congratulate the Dublin-based retailer. She recounted shopping at the first Primark store, then called Penneys, in Dublin in 1969 at the age of 17. She said that even then it offered fashionable clothes at affordable prices, which she appreciated as a young student with meager means.

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Hey U.S., Are You Ready For #PRIMANIA?

The fast fashion retailer, Primark, enters the U.S. market with King of Prussia Flagship. Photo via Instagram (@primark)

Today, Primark opens its Flagship location in Pennsylvania’s King of Prussia Mall, one of the largest retail malls in the United States. The opening marks the second store of the planned rollout of the Dublin-based retailer’s entrance into the U.S. market. It’s also the first of the new U.S. prototype, designed by Gensler. There are six additional locations planned for 2016, each of which will be variations of the King of Prussia Flagship design. Here’s a rundown of what to expect during your trip to the Flagship, as well as descriptions of some of the design elements that we are most excited about.

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The Revitalization of Brookfield Place

The new Brookfield Place. Image © Gensler

The area of Wall Street and city hall has always skewed utilitarian. It’s never catered to the leisure and fashion-oriented crowd, or given tourists a reason to traipse south to upgrade their wardrobes. But this long-held stereotype of our city’s financial district is set to change with the opening of Brookfield Place this Thursday.

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