Gensler & Trimble: Augmented Reality Enters the Design Process
Alan Robles 
Image © Gensler
We’re always looking at the horizon. We need to know what’s coming. We need to understand change as it approaches. It’s essential that we continue to evolve and be prepared to pivot so that we can adapt to the world we work in. When the technology company Trimble approached us with their Augmented Reality software for design, we’d already been discussing internally how the advanced visualization technologies of Virtual Reality and Augmented Reality would be implemented across our design ecosystem. This opportunity came at the perfect time, making tools available for us to begin building a process. With a process in place, we’re able to ensure that we have the knowledge and experience to best use this technology for ourselves and our clients as it is inevitably integrated into the everyday.
