Pivoting Brands: The “Tech” Label and Why Space Still Matters

Fueled by aspirations to be associated with the digital revolution, many banks, insurance companies and even law firms are strategically identifying their offerings as technology-driven, embracing tech as a core part of their identity. Meanwhile, many tech companies are moving away from this label, acknowledging that technology is simply a medium—not the message—for what they do, and technology alone isn’t a marketplace differentiator.

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Tech Trends of 2016: Well-Being as an Investment

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Employee well-being is a wise investment in a company’s most valuable asset—its people. Data shows that happy employees are more productive, engaged, healthier and less likely to miss work. With today’s increasingly complex and rapidly changing work environment, what were once regarded as employee perks have become essential to a company’s culture, influencing how offices are designed and planned.

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How Financial Services Can Recruit the Hottest Tech Talent

Tech talent require a workplace that's transparent, open and collaborative. Confidential Financial Firm, Image © Gensler

Editor's Note: This post is part of a series on the state of the financial services industry.

As financial service firms evolve and compete in today’s global, digital market, the investment in technology talent has become increasingly important. Technology has become a more significant cost percentage of the business, as well as a growing segment of the financial service population. These tech workers are not just IT professionals, they’re digital innovators developing strategies and tools, creative entrepreneurs building mobile platforms, and social media and brand strategists. In other words, they are the hottest talent to recruit in any industry.

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Tech Trends of 2016: Leaving a Local Fingerprint

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Tech companies are making a conscious effort to create more personal and meaningful ties to the communities they serve, are a part of, and recruit from. For many companies, the focus has shifted from their global ‘footprint’ to their local ‘fingerprint’ (the specific impacts that can be made within their own communities) proving that, when aligned in the right way, business and community aren’t mutually exclusive.

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Tech Trends of 2016: Engaging Through Art

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As companies seek to define their work culture, participatory art can be used to invite employees and visitors to create their own experiences. Forward-looking companies are finding ways to use space as a lever for expressing organizational culture and values, which can be key to developing a strong brand statement and recruiting top talent.

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