Incubating Entrepreneurs at UC San Diego’s Basement

The Basement at UCSD before and after, Image © Gensler

It’s been over a year since Gensler helped UC San Diego transform an underutilized rehearsal studio into a thriving campus hub for burgeoning student entrepreneurs. Dubbed “the Basement” by Armin Afsahi, UC San Diego’s then chief alumni officer who sponsored the initiative, this once overlooked space now brings students, alumni and local business leaders together to nurture new enterprise and spur innovation. Gensler’s Tom Heffernan recently spoke with Gloria Negrete, the Basement’s Director of Planning and Strategic Initiatives, to find out how things are going.

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