Design Activism: Three Areas of Impact
Image © Gensler
Not-For-Profits are intrinsically motivated; they are driven by passion for what they do and an extreme sense of purpose. Collaborating with them not only calls for a different breed of design intervention, it calls for a different type of designer as well—one who sees a calling far beyond empathy and can truly live and breathe their client’s mission. To address pressing global issues, designers will partner with other disciplines to address issues and solve problems. “Design can no longer afford to be used as an afterthought in any organization, and I would encourage all designers to take more proactive steps to redefine their roles beyond design to that of conscious and ethical decision makers,” Asta Roseway, fusionist at Microsoft, told Fast Company.