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Gensler is once again headed to SXSW (March 12-15, 2017) and we’d love to connect with you on the ground in Austin! Here is where you will find our panels and speakers at SXSW Interactive this year. Our panels follow, and please connect with our attendees via SXSW Social.
Traffic Museum © Alexia Uriarte, courtesy of Gensler.
Museums are increasingly embracing digital technology to create more immersive and interactive experiences for their visitors. But at what cost? As designers, do we need to step back and look at these interactive “experiences,” and ensure that we are incorporating “slow” moments for reflection and contemplation? As museum planners and designers, how do we strike a balance between educating and entertaining, reflecting and engaging?
The Rubens house, Antwerp- Apple iBeacon technology applied to classical art.
With the decrease of available public funding for cultural projects and institutions, museums are challenged to prove their relevance and set themselves at the forefront of consumer attractions to engage more visitors and increase revenue.
Digital Revolution @ Barbican
Last year Gensler London’s Education and Culture practice area hosted its first roundtable debate on ‘The Future of Museums’. It explored how museums, galleries and cultural intuitions are evolving to develop new ways of attracting and energising visitors. The discussion brought together a diverse range of delegates to stimulate a varied and at some points controversial debate into the challenges cultural institutions face. It also highlighted 8 key themes cultural institutions should embrace in order to thrive in today’s society.
Image © Gensler
Museums have the power to excite, educate, and enlighten. How this power should be used — and shared — is very much at issue in our increasingly pluralist society.
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