Pro Soccer: Setting a New Benchmark

BMO Field

The iconic Camp Nou in Spain, the Maracanã in Brazil, Estadio Monumental in Argentina, Estadio Azteca in Mexico, Wembley Stadium in England.In Europe, Central America and South America, international stadiums have long served as revered temples for dedicated, impassioned soccer fans. Now the U.S. and Canada are seeing a wave of new soccer-specific stadiums devoted exclusively to the sport as popularity grows for “the Beautiful Game” in North America. Gensler is looking to set new benchmarks for professional soccer stadiums—both domestically, in the U.S. and Canada, and internationally, in global markets ranging from Brazil to Spain.

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Refresh, Renovate, or Repurpose?

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In an article that originally appeared in PanStadia Magazine 4th Quarter 2015, sports interior specialists, Stacy Bisek and Elizabeth Pritchett, share how Gensler Sports is reconsidering strategies for club suite revitalization to get the most return on investment for owners.

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Q&A with Alessandro Zoppini and Ryan Sickman

Alessandro Zoppini (left) and Ryan Sickman (right). Image © Gensler

Gensler recently announced two new strategic hires who will further strengthen its growing global sports practice: Alessandro Zoppini, based in Gensler’s London office, and Ryan Sickman, based in Gensler’s Washington, D.C. office. Each brings extensive expertise in sports architecture, having worked on a myriad of project types ranging from collegiate athletics facilities to Olympic venues. GenslerOn’s editorial team interviewed Alessandro and Ryan about how Gensler Sports is expanding the practice across the globe.

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New Cowboys Headquarters and Multi-Use Events Center to Usher in a Unique Community Amenity

Image © Gensler

Gensler has never designed anything quite like the new Dallas Cowboys Headquarters and Multi-Use Events Center in Frisco, Texas. It is a unique, mixed-use concept that combines office space, retail space, hospitality venues and a community amenity with the headquarters and practice facility for a major NFL team.

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Win or Lose? Factors of Engagement with Sports Brands

Image © Gensler

Whenever my husband and I travel outside of the United States, we like to play a game called “count the American sports logos.” On our last trip to Italy, we spied over 50, including those of the Alabama Crimson Tide, the Los Angeles Lakers, and to our surprise, the Washington Wizards (we saw a full-on official John Wall Washington Wizards jersey). But the ones we saw the most belonged to the New York Yankees and Dallas Cowboys. Surprise, surprise.

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