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Expectations of immediacy have never been higher. How should brands meet these expectations?
Editor’s note: this blog is the second in a series discussing trends and insights into the world around us.
“I WANT IT NOW!”
Sound familiar? In our digitally enabled world of instant access, expectations of immediacy have never been higher and the demand for immediate results has seeped into all aspects of our lives.
In his book, ‘The Impulse Society’, Paul Roberts writes that ‘our entire consumer culture has elevated immediate gratification to life’s primary goal”. This is further proved by Kissmetrics statistics on ‘How Loading Time Affects Your Bottom Line’, revealing that 47% of consumers expect a website to load in 2 seconds or less.
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