Tuesday
Dec242013
Shopping the Globe: São Paulo
by Thais Rosa
The J.K. Iguatemi shopping mall in São Paulo, Brasil. Image source Stylus.com
We are all witnessing a global migration of brands. For years we’ve found international brands in cities like London, Tokyo, and Paris; now we see them in Kuwait, Seoul and Beijing, too. In my own home city of São Paulo, Brasil, we love global brands, and I’m thrilled that I can now shop at Zara, Sephora, and Topshop. These names are becoming familiar in almost every major metropolitan area around the world.