About GenslerOnLifestyle

We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

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Friday
Sep032010

Innovation Overload

Innovation is critical to retail. No matter what you’re selling.

During recent tough economic times, virtual connectivity and product information seem to have become the main focus for many retailers.

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Wednesday
Sep012010

The New Happy Hour 

The nature of bars and clubs, and the expectations of their patrons, has changed over the years. The days of Cheers are long gone. Back then, bars were purely for alcoholic consumption and you were lucky if you got some peanuts or chips at the bar.

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Tuesday
Aug312010

The Aesthetics of Social Responsibility

Our retail practice has been buzzing about this New York Times article for several weeks now. Aptly titled “But Will It Make You Happy?” its author describes the shift in consumer priorities away from material possessions and toward more fulfilling experiences that create memories rather than superficial status.

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Friday
Jul302010

What Is Your Social Brand?

What's your social brand? As business and strategies evolve to respond to economic conditions, so must your brand. Part of this evolution is to develop your company’s Social Branding. Social Branding looks at a company's commitment, communications, connectivity and creativity in the following areas:

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Wednesday
Jul142010

Face-to-Face with Arne Sorenson

On Tuesday, July 13, Arne Sorenson, President and Chief Operating Officer of Marriott International, Inc. visited Gensler’s DC office for a “Face-to-Face” discussion with Doug Fruehling, editor of the Washington Business Journal (WBJ). The event was part of a series co-hosted by WBJ and Gensler, and more than 100 members of the hospitality, design, consulting, and real estate industries were in attendance.

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