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Thursday
Dec222016

The Set List: Fluidity 

Image © Sara Hill

Editor’s note: this blog is the seventh in a series discussing trends and insights into the world around us.

People’s attitudes towards labels of gender, sexuality, family, diversity, and career are becoming more open and undefined. We now know that ‘Gen Z is the most ethnically diverse generation in US history, eventually comprising of 47% ethnic minorities’, according to Jaclyn Suzuki, creative director of Ziba Design as well as the fact that 81% of them feel like they are negotiating multiple identities’ (Stylus, 2016).

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Wednesday
Dec212016

The Set List: The AI Retail Revolution 

‘In five years, cognitive AI will impact every decision we make’ - Ginny Rometty (IBM CEO). Image © IBM

Editor’s note: this blog is the sixth in a series discussing trends and insights into the world around us.

IBM CEO Ginny Rometty’s prediction at the annual Code Conference earlier this year isn’t too hard to believe. With the AI market estimated to grow from $420 million in 2014 to $5.05 billion by 2020, thanks to the rising adoption of machine learning, AI is no longer the stuff of science fiction. IBM’s cloud-based cognitive computing engine Watson, in particular, is involved in everything from healthcare research to teaching robots how to speak Japanese, and playing a key role in transforming the retail customer experience (CX).

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Monday
Dec192016

The Set List: Brand Nostalgia

Kodak's new logo, designed by Work Order, is a perfect example of how brands are using nostalgia for the recent past to forge powerful connections with consumers. Image © Eastman Kodak Company

Editor’s note: this blog is the fifth in a series discussing trends and insights into the world around us.

Think back to your childhood and to all the things you ate, drank, and played with. Think Action Man, Twister, Cola Bottles, The Chopper, or the Mini—a collection of memories that sits within your emotional psyche. Even at our most tender ages, we are exposed to the power of brands, and we subconsciously form a connection to them without any awareness of what’s taking place. Back in the 70’s and 80’s, brands solely relied on advertising to garner exposure and to instill a desire, on the part of consumers, to be involved with their products or services. So it’s fair to say that brands have always played a key role early in our childhood and helped shape the memories we made of those indelible early years.

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Friday
Dec162016

The Set List: Something Borrowed...

Image © SebastianWood

Editor’s note: this blog is the fourth in a series discussing trends and insights into the world around us.

I recently bought my first home - a pretty amazing achievement considering London’s current housing crisis! It’s a beautiful period property, and I want to restore its wooden floors. It's a one-off activity so do I; 1) Hire a specialist to do the job? 2) Buy a sander and do it myself? 3) Hire a sander and get going? Or, option number 4) Borrow a sander for free?

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Wednesday
Dec142016

The Set List: New Rules Of Engagement 

Image © Art Wonder Everyday

Editor’s note: this blog is the third in a series discussing trends and insights into the world around us.

In a generation of time-poor consumers, never has it been more important for brands to find new ways of engaging with their audiences. It’s no longer enough to rely on advertising to gain awareness.

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