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We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

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Monday
Jan232017

The Set List: Rapid Retail When time-strapped consumers want something, they want it straight away.

[©Tobias Zils] Whether in store of online how are retailers trying to keep up with the demands of their impatient customers.

Many aspects of retailing are getting faster. Not only the speed to market of a new product (fast fashion, for example); or online fulfilment (such as experimentation with drone delivery), but also in the way we’re interacting with and experiencing the physical retail experience. As one of the earlier blogs in our series has identified, our busy lives are fostering the growth of concepts based on speed and convenience in a search for Instant Gratification.

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Thursday
Jan122017

The Set List: Casual Luxury

© Vêtements Fashion Week Paris automne-hiver 2016-2017

We are at the dawn of a new age of luxury where extravagance and pampering are being defined on new terms. Shifting from dinner jackets, opulence and excess, there is a desire for a more personalised experience, with relaxed dress codes, product transparency, fluid social behaviour rules and most importantly - comfort.

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Tuesday
Jan102017

The Set List: How Will Brands Use the Internet of Things to Help Customers Engage with Products and Services?

Mobile, and increasingly, wearable devices are the primary interfaces through which we connect to everything. Social media, information, data, the web, libraries of music and images, online stores… the list goes on.

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Sunday
Jan082017

Behind the Scenes: Kirby Hocutt on the NCAA Football Playoffs

Kirby Hocutt. Photo courtesy of Texas Tech University.

Over the last 18 months, Gensler | SPORTS has had the privilege of working with Kirby Hocutt, Texas Tech University Director of Athletics and Chair of the College Football Playoff Selection Committee. Hocutt generously took the time to give us a peek into the selection process and to answer a few questions related to the Championship Game on Monday night.

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Friday
Jan062017

Visual Merchandising: The Silent Salesperson 

8Seconds, Shanghai, China. Image © Gensler.

When I last wrote about my experiences at the International Retail Design Conference, I mentioned visual merchandising as “one of the prime vehicles for creating a retail experience that’s memorable for consumers and profitable for brands.” I also mentioned that it is a pain point for retailers. Why?

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