Tuesday
Nov172015

Research Charts Our Future

Research informed design yields creative, forward-thinking design solutions for people, businesses, and communities. Image © Gensler

Design matters, and as a firm we place this insight at the center of everything that we do. We believe in creating innovative solutions that allow people to live, work and play in spaces that spark inspiration, enable collaboration and empower not only our clients but the communities they serve. It is this bedrock belief that has fueled the substantial investment Gensler has made in our research program—a choice that has created powerful new value for our clients and our communities.

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Friday
Nov132015

YouSpace

Image © Gensler

Ten years from now, if not sooner, you will expect each space that you enter to explicitly and elegantly respond to your presence in a personalized manner. These responses will engender a warm feeling of welcome and a kind of subliminal guidance that’s been algorithmically refined to reflect both your general interests and tastes, as well as the specific needs of the moment as it fits into your day. The experience will be as substantially different from your current experience of space as using Google to find answers is different from research in the pre-Internet era.

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Thursday
Nov122015

Experimental Design: Pushing the Boundaries of Convention

The Tower at PNC Plaza, which is the greenest highrise in the United States, exemplifies the business community's newfound emphasis on implementing environmentally responsible design. Image © Gensler

In the past few years, the world's attention has slowly and steadily turned to more responsible construction and design techniques. The high financial and environmental cost of energy, coupled with rising social awareness and concerns over public health, has pushed clients and designers alike to prioritize smarter building processes. Once a trend, this interest and awareness of ethical and sustainable product manufacturing and sourcing is growing into a more sincere social and cultural movement, with measurable political and economic impact.

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Wednesday
Nov112015

The Sharing Economy of Design

Image © Gensler

Once upon a time, design was cut-and-dried. Need a logo? Done. Need an interior space? Done. Problems were approached in an extremely client centric way. One might think, “Of course! That’s how it should be!” But is it?

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Tuesday
Nov102015

Revitalizing the American City, One Building at a Time

Image © Gensler

How do we address the challenges presented by urban centers largely built in the building boom of post-World War II America, at a time when pedestrians were distrusted and vehicles reigned?

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