How do people make decisions about their health? That's the question that inspired a research study conducted by Leo Burnett and Gensler. We wanted to know: is it possible to nudge people toward healthy behaviors? If so, what works, and what doesn’t?
We learned that some people are already super healthy while others simply never will be. The trick is to find people who are willing to change because people who are even slightly open to making healthy choices can be nudged. Until now, we just didn't know how to do it. We’re hoping to present our findings at this year’s SXSW; please vote to support our submission.
In our proposed panel, Gensler Principal Sarah Bader and Denise Fedewa, EVP and Director of Strategy at Leo Burnett, will share how we CAN nudge people to better health. We offer a sneak peek at our findings on Slideshare.